Blizzard’s launcher is now officially: Blizzard

Blizzard’s launcher is now officially: Blizzard

For many gamers, the name holds a special place in their gaming journey for the past two decades, and many are not readily accepting of the idea of retiring the name anytime soon. Blizzard has earlier reported that they will be transitioning away from the name for the online-gaming service. However, Blizzard yesterday released a statement yesterday to confirm that the name is to stay and the launcher will be rebranded as “Blizzard” instead.

When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging. We understood that stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players. is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.


Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “” in our logo for the service and in general when we refer to it in print: Blizzard


We appreciate your feedback and look forward to many more years of bringing players together online.


On another note, Blizzard’s highly anticipated StarCraft: Remastered is now LIVE and can be purchased from Blizzard Shop. The game will feature many fixes and improvements, notably support for 4K resolution and enhanced sound.

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