Team Dignitas Signs Deal With Facebook For Video Streaming Content
Esports Team Dignitas, owned by the Philadelphia 76ers group, announced that it’ll start its Twitch streaming along with Facebook streaming initiative.
This deal was made by Team Dignitas’ and the the Sixers’ with the intention of creating a global, multi-channel experiences for fans and corporate partners.
“We haven’t yet seen any other North American teams make an announcement like this,” said Jonathan Kemp, CEO of Team Dignitas. “We’re all making a very large assumption that esports is going to grow significantly, and with that growth will come new fans who perhaps haven’t engaged in esports previously or to the degree that they may want to and will want to find a place to do that. It’s about taking away friction points for new fans coming into the space and making it easy for them to engage with teams and players.”
The Philadelphia 76ers is looking to capitalize on Facebook’s 1.86 billion monthly active users and 650 million people who play games on the social network each month. The move by Sixers could rope in more sponsorships and opening up new ways to sell mechandise for Team Dignitas, as Facebook is already part of most advertisers’ marketing efforts.
Facebook rollout a new functionality last month where users can broadcast from desktop and laptop computers directly from the social site. Users could even opt to use third-party streaming software and hardware to stream game playing in real time.
In the meantime, Team Dignitas will continue to broadcast its live matches through Twitch to its 9.7 million daily active users.